Chip Foose must be the hardest working man in motorsports. If he’s not Overhaulin’ some unsuspecting car owner’s hooptie, he is working on a custom ride for your favorite celebrity, or teaming up with one of his market partners on a new project. This year at SEMA he introduced his latest project, a ’53 Ford F-100 pickup that pays tribute to WD-40’s original delivery trucks back when the company was known as “Rocket Chemical Co.” Chip Foose and WD-40 teamed up with Source Interlink Media on the project, along with build partners L&R Engine, K&N, LMC Truck, McGard, Painless Performance, Quiet Ride Solutions, Pirelli and BASF.

The ‘53 Ford project truck was built along with a ’12 Ford F-350 Super Duty for this campaign. Both trucks are designed with those who work hard in mind, while showcasing WD-40’s rich history. Each truck will be auctioned off at the Barrett-Jackson Collector Car Auction in Scottsdale Arizona, all proceeds will benefit two SEMA Cares charities: Childhelp and Victory Junction.

A lot of thought was put into the design, down to the WD-40 shield shape in the cutouts of the custom wheels. When talking about the project Chip joked, “My wife’s probably going to kill me, but I might bid on this one!” No matter who is the highest bidder for these trucks, the real winners will be the charities supported by this effort. Forever humble and hard-working, Chip Foose lead the team on another great project for a good cause.